This email asks one simple question: "Are you still interested?" ReturnPath Follows Up with Ice-Cold LeadsĪll leads are worth a follow up, even your cold ones. This might be a free ebook, webinar, or case study.ĥ. Avoid sounding pushy by giving them an option to learn more about your product. Set up a couple of ways for them to convert right away, like a pricing link and the phone number of one of your salespeople. If you’re following up with someone who already knows your product, don’t be afraid to go for a sale. This email has the perfect CTA for every lead, wherever they are in their customer journey. For any leads that may need a bit more convincing, the last CTA offers an informative keynote video instead of a direct conversion. The sender knows that these are warm leads, so it provides three quick routes to conversion. In this follow-up email, sent after the Connections conference in Chicago, Salesforce gives the reader a whopping four calls to action.Īlthough four CTAs may seem like a lot, it makes a lot of sense when you consider the context. Instead of signing the email with the name of your company, sign with the name of the person writing it.Ĥ. Let recipients know the email was written by a person just like them, and not by a large, faceless corporation. If you can’t avoid pre-written responses, use the right templates - and make sure the tone is as friendly and personal as possible. It means a lot that one of the top five largest corporations in the world can show that kind of commitment to individual customers. With this email, Jose assured Steven that Apple's staff is a group of hardworking people who sincerely care about him and his experience with Apple products. Instead of a canned response, Jose from Apple told Steven he was the reason why he made an effort at his job, and he reminded him that he was always " just an email away." Please, let us know if there’s something else we can do."Īpple thought differently. Several other companies might have replied with something like, " Good to know. After Steven told them his issue was resolved, Apple replied with this: While Steven was impressed with the first message, it was the follow-up email that really wowed him. This is the first email Steven received from the company: Super Office's Steven MacDonald learned about Apple's commitment to exemplary customer service after writing to them about their iTunes store. While many tech companies come off as cold and inaccessible, Apple aims to humanize the customer experience. Consider an informal touch, like only signing your first name.Īpple’s customer support is legendary. Instead, write them short follow-up emails containing content they may find interesting. If your leads have gone cold, don’t try and force them to come back. Catch their attention with the promise of something they could learn from. Plus, it’s so simple and non-intrusive that it’s unlikely to generate many unsubscribes. This email can be read in a few seconds and will easily re-engage users. The email also ends with a human touch - with the sender signing "Tom" with no last name. ![]() If someone answers, " Yes, I do wonder if I make mistakes on social media," or, " Yes, I would like to make things better," they’ll be more inclined to click the link and follow through. In just one small paragraph, the email asks two questions that every reader would say yes to. ![]() Pack your follow-up emails with relevant information that speaks to their wants and needs.Įvery time you send an email with a link, you’re asking your audience, " Will you click the link?" If you want that answer to be " yes," you need to prime your reader beforehand.Ĭanva does this beautifully in this short but elegant email. ![]() Show them you understand they’re a person and not just an item on your to-do list.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |