![]() “Offer free samples out in front of your shop. If a shop is lucky enough to have foot traffic outside the shop, slowing customers down with free samples is a great way to introduce them to the store and product. Kara Yusi, owner at Free Bird Espresso, Okanogan WA, USA “We are a drive thru espresso stand, so we have signs at the major intersection in our town, directing traffic our way.” Signage can help direct traffic into a coffee shop whether it’s on Main Street or on the outskirts of town. Signage goes beyond the letters hanging above a front door. How can coffee shops make their storefronts more appealing? Many have used simple tactics to grab attention of passing traffic.ĭespite the growing trend of sign-less storefronts, many shops still find them critical. Neglecting the storefront could mean missed opportunities for coffee shops to catch the potential new customer wandering by. This means looks still matter, as much as we’d hate to admit it. Surprisingly, the number one way customers discovered new shops was by passing the physical location. We asked coffee shop customers to think about the most recent time they visited a new coffee shop and how they discovered it. The simplest way to earn new customers is by making your coffee shop appealing to people passing by. Employing a mix of these strategies can help coffee shops earn new customers for less than $100 a month. The following six points include interesting trends in coffee shop marketing as well as advice from real coffee shops. Thanks to the data we collected from the survey, we were able to identify six different marketing strategies coffee shops are using to attract new customers. In the age of multi-million dollar commercial spots, how does an independent coffee shop attract new customers? ![]() That means Quickbooks could have covered the monthly marketing budget of nearly every coffee shop in the United States for the same cost as Death Wish’s one Super Bowl ad.Įven more amazing is that nearly 40% of shops spend a total of $0 on marketing. In the survey that received 1,200 responses from coffee shops and customers, we found almost 70% of coffee shops spend less than $100 per month on marketing. According to a survey we recently conducted with the help of Barista Magazine, the typical marketing budget of a specialty coffee shop is much more modest.
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